top of page
brown_swirl6.png

St. Patrick's Day - Seasonal Ad
GUINNESS

As a famous beer brand that goes back to 1759, designing this branded spec ad was fun. Crafted as part of a class assignment while in grad school, the assignment was primarily to create a seasonal using Cinema 4D. Below are my two pitches, process and storyboards, and the final ad. Please get in touch with me with any questions you might have.

brown_swirl5.png
StPattyCoin.png

It started with a brainstorming session. Since this project came about in February the next holiday coming

up was St. Patrick's Day, which so happened to be my favorite holiday. So I brainstormed products

that could tie nicely with St. Patty's Day...

LuckyCharmsPitch.png
GuinnessPitch.png

After deciding to go with Guinness, I needed to create some storyboards to develop my idea for the ad. The concept involved a coin rolling across the screen, moving around an environment filled with clovers and shamrocks. In the end, the coin reaches a pint of Guinness resting at the end of a rainbow on a pile of coins. I enjoyed creating the ad using Cinema 4D and After Effects, but my favorite part was the copy that

I wrote for it: "Richness Abounds." I felt it perfectly described why Guinness is the best beer in the world, while also commenting on the increased wealth associated with finding a pot of gold.

GuinessCoin_Storyboards.png

Finally, without further ado, here is the final draft of the seasonal ad titled "Richness Abounds,"

the Guinness advertisement that I designed, crafted, and animated.

brown_swirl4.png

Watch the finished piece

bottom of page